Habitual
Goods
Habitual Goods: Goods designed and crafted for use in your everyday life.
Habitual Goods is based in Christchurch New Zealand. All wares designed and produced by Habitual Goods are designed with the end-use in mind, using the best materials and local craftspeople.
I was asked through my job at Infinite Definite to produce a brand identity for Habitual Goods, a new homeware venture for Jono and Sarah Moran.
The branding for this was heavily influenced by mid-century and japanese furniture and ceramic labels, using brutalist angles and blocked out shapes, but in a more subtle style.
The end result: a simplified all caps logo and a half-circle angles logo for use across packaging and product design
You can order Habitual Goods via Infinite Definite or stay up to date with them via Instagram